Through user research on the Plant Doc+ application, we have identified several key findings. Users are primarily interested in uploading images of their sick houseplants to receive personalized treatment plans from professional green thumbs. They value the convenience and expertise that the app provides in caring for their plants. Additionally, users appreciate the ability to track the progress of their plants and receive ongoing support from the community of plant enthusiasts on the app.
Users have expressed a desire for the app to offer a wide range of treatment options for various plant ailments, as well as tips for preventative care. They also value the option to purchase plant care products directly through the app. Users are generally satisfied with the user interface and ease of navigation on the app, but some have suggested improvements to make it more intuitive and user-friendly.
Overall, users find Plant Doc+ to be a valuable resource for caring for their plants and appreciate the expert advice and support it provides. They are eager to continue using the app to improve the health and vitality of their houseplants.
Personalized treatment plans
Expertise
Convenience
Supplies store
Support
Key Highlights:
User Research Summary
1
Users are struggling to keep their houseplants alive due to busy work schedule
2
Users would like a “one stop shop” for treatment plans as well as supplies to be purchased
3
Users have trouble describing issues with houseplants
4
Users houseplants need expert advice on how to properly care for plants on a day-to-day basis
Pain Points
After completing the research summary, the research shows that the following pain points are of utmost importance.



GOALS:
Find out why Sarahs Monstera plant is drooping
Keep plant alive with help from Plant Doc+
Maintain healthy houseplants moving forward
FRUSTRATIONS:
Too busy to consistently water/take care of monstera
Drooping leaves, brown spots
Working long house away from home to water on time
Sarah is a busy professional who loves having houseplants in her home but often struggles to keep them healthy. Recently, she noticed that her favorite Monstera plant was developing brown spots on its leaves and started to droop. Worried about the plants health, Sarah turned to Plant Doc+ for help.
Motivations:
Ease:
Reliability:
Price:

Sarah S.
“I really love the sense of peace my plants bring me at home. I just need some professional help in keeping them alive.”
User Persona
plant Doc+
Planta

not without premium

More expensive than others
Florish

not without premium
Blossom

wealth of knowledge
Cheaper than others

Picture This

not without premium
reasonable price for the features

Competitive Audit
After reviewing the competitive audit of other plant identifier applications, I have come up with a list of features that I think will benefit the user when using Plant Doc+.
First two features that are key in an app of this kind; camera enabled plant identifier, and watering reminders. These two basic functions are a necessity when identifying/caring for plants. Identifying the plant is the most important feature so we can move forward with treatment.
With Plant Doc+, I think keeping it a free service with above average special features will make us standout to other competitors. Features like, light meter, plant care tips, detailed plant guides, and customized advice. We also believe in a community forum for active users.
Information Architecture
Company Description
Forgot Password
Plant Descriptions
Age: 27
Education: Bachelors in Marketing
Hometown: Winnfield, CT
Family: Single, lives alone
Occupation: Marketing Manager



Lo-fi Wireframes
Lo-fi Prototype
The user-friendly and personalized design allows users to easily identify different types of plants using their smartphone camera. The technology analyzes photos of plants and provides information about the plant species, care instructions, and potential issues that may be affecting the plant’s health.
The lo-fi prototype is designed with a clean and intuitive interface, making it easy for users to navigate and access the information they need.


Hi-fi
Mockups



Prototype
Video








Usability Study


-
Moved the Doc+ and My plants to the bottom for better hierarchy and flow
-
Can click the My Plants button to see users plants and info about them
-
Added a numbered rating system next to the Doc+ so users can see how good they are
-
Removed numbered list and added clickable checklist for readability enhancement




before
before
after
before
after
after
Key findings: 4 User Interviews
-
Users would like the ‘Profile’ page to have a little more information including - how many plants have been healed/corrected, image button to view other plants.
-
Users want Doc+ profiles page to show star rating of some sort for positive Doc reviews.
-
Users would like a ‘Start Treatment’ button at bottom of Diagnosis page.
-
Users would like ability to check off treatment tasks as they complete them.


Reflections
During the usability study for Plant Doc, we learned valuable lessons about the importance of fixing user pain points and ensuring design accessibility.
One major pain point identified was the difficulty of keeping houseplants alive, which led to houseplants dying and having to purchase more. To address this issue, we connected professionals or “Plant Docs” to assist with the care and treatment of sick or dying houseplants.
Additionally, we found that users needed an application that they could upload, pick their professional (Plant Doc), gather treatment plans from their respective docs, and then adapt those plans to their houseplants.
Moving forward, we will continue to prioritize user feedback and accessibility to create a better product for our customers.
Thank you!
Jordan Rowe
Lead Plant Doc+ Designer/Researcher
Let’s Connect!
joroweux@gmail.com
(317)332-4027




plant
DOC
A user case study by
Jordan Rowe



Project Duration
March 2024-May 2024

Project Overview
The product:
Plant Doc is an application dedicated to helping customers diagnose issues with their houseplants. The app provides users with an interface where they can input plant symptoms. Plant Doc will then generate personalized diagnoses and treatment plan to help the plant recover.
My Role
Lead UX/UI Designer/Researcher
My Responsibilities
User Research
Paper/Digital Wireframing
Mock-Ups
Prototyping
Iteration
Tools
Design Process

The Problem
Users are having issues keeping their houseplants alive due to busy lifestyles. In the world of the modern adult, life can get pretty busy. And houseplants get neglected.
The Goal
The goal is to create a very personalized application that will allow users to receive professional treatment plans to revive or sustain their houseplants.

Define
Personas
Decisions
Challenges
Pain Points
Share Ideas
Prioritize
Ideas Welcome
“How Might We”
Ideate
Empathize
Interviews
Seek Understanding
Release Bias
Non-Judgmental
Mockups
Lo/Hi-Fi Wireframes
Simple designs
Quick Iteration
Prototype
Understand Impediments
What works?
Quick Iteration
Test
